Facebook fans and Twitter followers have been setup to automatically receive your latest blog posts. If your readers prefer to receive your latest blog posts via email or a feed reader, they can subscribe to your blog by clicking on the orange RSS subscribe button on your website.
RSS (Really Simple Syndication) is a web feed format used to publish blog entries in a standardized format. RSS feeds benefit publishers by letting them distribute content automatically and benefit readers who want timely updates from chosen websites or to combine feeds from many sites into one place. The RSS button links to your Google Feedburner account, also included in your complete website setup, which automatically imports your blog and makes it easy for your readers to receive content updates in My Yahoo!, Newsgator, Bloglines, and other news readers or delivered by email.