Marketing helps your sales team by maintaining good relationships with existing customers by providing continuous communication and staying on their radar. Marketing also builds company awareness to expand your customer base and helps in recruiting new talent. Without marketing, your company can become out of sight, out of mind.
Marketing is not a one-time fix, it is an ongoing strategy that helps businesses grow.
What are modern marketing strategies for the water industry?
Strong, consistent branding
Strong, professional branding indicates that you’re a reputable business. Your logo, color palette, fonts should be used consistently to create a visual identity that immediately connects it to your company, at a glance. Mismatched materials create a chaotic impression and can look visually like different companies without a thorough look. Consistent visuals also save time/money by using guidelines and templates… and not starting from scratch each time.
Ongoing original, relevant, and interesting content.
Content can be in video or written form, it should be worth readers time, not promotional. For example it could be educational, feature an employee and their expertise, a customer or project experience, new products offered, comments on relevant news or regulations, upcoming events/webinars/technical presentations, etc. Content should be distributed in a variety of ways for maximum visibility. It should be posted to your website’s blog (which also helps in search engine optimization), Linkedin posts, emailed and in print form (newsletter) for handouts and mailing.
Modern marketing takes a substantial effort. We know most mid-market water business owners do not have the time to hire and direct a marketing staff. The WaterTrust team can provide a more economical solution creating ongoing content and distributing for maximum visibility. We have over 30 years experience in water and marketing. We know what works in the water industry. We will meet to learn about your business and create content via phone or video conferencing for short interviews with you and your staff throughout the month, at your convenience. We will present content topics and final copy for approval and will proceed to make it as hand’s-off as possible.
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What is marketing and why do I need it?
Marketing helps your sales team by maintaining good relationships with existing customers by providing continuous communication and staying on their radar. Marketing also builds company awareness to expand your customer base and helps in recruiting new talent. Without marketing, your company can become out of sight, out of mind.
Marketing is not a one-time fix, it is an ongoing strategy that helps businesses grow.
What are modern marketing strategies for the water industry?
Strong, consistent branding
Strong, professional branding indicates that you’re a reputable business. Your logo, color palette, fonts should be used consistently to create a visual identity that immediately connects it to your company, at a glance. Mismatched materials create a chaotic impression and can look visually like different companies without a thorough look. Consistent visuals also save time/money by using guidelines and templates… and not starting from scratch each time.
Ongoing original, relevant, and interesting content.
Content can be in video or written form, it should be worth readers time, not promotional. For example it could be educational, feature an employee and their expertise, a customer or project experience, new products offered, comments on relevant news or regulations, upcoming events/webinars/technical presentations, etc. Content should be distributed in a variety of ways for maximum visibility. It should be posted to your website’s blog (which also helps in search engine optimization), Linkedin posts, emailed and in print form (newsletter) for handouts and mailing.
WaterTrust Marketing Services
Modern marketing takes a substantial effort. We know most mid-market water business owners do not have the time to hire and direct a marketing staff. The WaterTrust team can provide a more economical solution creating ongoing content and distributing for maximum visibility. We have over 30 years experience in water and marketing. We know what works in the water industry. We will meet to learn about your business and create content via phone or video conferencing for short interviews with you and your staff throughout the month, at your convenience. We will present content topics and final copy for approval and will proceed to make it as hand’s-off as possible.
Logo Design and Branding
Strong, consistent visual identity that represents your company
logo design or update
branding guidelines (fonts/color palette)
business card design
document template (Word/Google Docs)
slide template (PowerPoint/Google Slides)
email template (MailChimp/Constant Contact)
logo branding
branding guide
website blog
Website Development
editable/mobile optimized website
includes basic search engine optimization
integrated blog with social media sharing
instruction sheet for editing
e-commerce option available
quarterly analytics reports
Ongoing Content Creation
create original content pieces
blog posting with SEO and featured image
Linkedin posting
quarterly newsletter via email w/reporting
quarterly printed newsletter
quarterly digital ad or promoted post
quarterly promotional printed postcard
quarterly promotional email blast w/reporting
quarterly promotional landing page
content marketing
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