We recommend posting to your blog at least 1-4 times per month, depending on your industry. Blogs should be fairly short (two or three paragraphs), and if possible, contain photo or graphic for visual interest. Here are twenty blog ideas to get you started:
- new product or service
- industry relevant tips and ideas
- company events
- employee profiles with photos
- comment on an interesting relevant article, provide a link or author approved excerpt
- sales and promotions exclusive to your readers
- anniversary/history of your company
- survey and polls
- results of surveys
- relevant questions to readers, inviting feedback
- industry trends and insights
- other complimentary products your readers might be interested in… also ask your resource to blog about you in return, with a link
- a how-to article
- case study of a client
- create a top ten list (industry myths, your best selling items, trends, etc…)
- invite reader suggestions
- create a contest for facebook fans
- profile the contest winner
- recommend or review a service or product, complimentary to yours
- testimonials from clients about your product/service